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Visit Rwanda Becomes Arsenal’s First Official Sleeve Partner

Rwanda and the English Premier League side Arsenal FC have entered into a three year partnership as a way to promote the country to the rest of the world and specifically the country’s tourism industry.

This was announced on the official Arsenal FC website and confirmed in a statement by the Rwanda Development Board (RDB) through its subsidiary, the Rwanda Convention Bureau (RCB) that Rwanda had became the club’s first official sleeve partner as part of Rwanda’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging.

The company logo will feature on the left sleeve of the shirts for all the club’s teams from next season.

This comes in before the club’s newly recruited boss, Unai Emery is hoping for funds to transform the side that has failed to reach the Champions League two years running. He is understood to have been handed a £50m transfer budge but can increase it with player sales and the new sponsorship deal is likely to increase revenue for other areas.

Unai Emery - New Arsenal Head Coach

The Chief commercial officer of the club, Vinai Venkatesham, said that it is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.

The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way. The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.” He said.

To the Rwandan side, the country’s Development Board chief executive officer, Clare Akamanzi, said that they are thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of the country.

Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries. Renowned for our incredible and unique Mountain Gorilla trekking experience, tourists can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the tourist attractions available while in Rwanda.”

Rwanda is one of the upcoming destinations in Eastern Africa. It receives a notable number of tourists who visit the country most especially to see its endangered mountain gorillas that are jealously protected in the Volcanoes National Park in the northern part of the country. The country has marketed itself quite well and a pass to see these gorillas was recently hiked to USD1500 from USD750 for a one hour watch. The move by Rwanda to feature on the Arsenal Jersey is expected to book tourism, an industry that fetches most of Rwanda’s foreign revenues.

Since the end of the 1994 Rwanda Genocide, the country has marked a great achievement for the country with such a diminutive size and population.

What do you think?

Written by Kalema Lawrence

No one tells me what to write, so I will never tell you what to think.

Full-time entertainment blogger and seasoned Travel article writer. Reach me at +256 703 245760 and

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